Color Copies

Many marketing experts will praise what color copies do for their ROI. In all actuality, more than just marketing experts can vouch for the value of having color copies. Sale managers, account directors, VPs and many other business professionals can tell you that color copies for their marketing material and reports are essential to relaying information to their penitential client.

It is always said to get someone’s business, you must attract them with something. Having walked around trade shows you’ll realize that it’s not poor printing or dull colors that attract the eye. Vibrant, bright colors and appealing images do wonders for companies. Color is a special arsenal for companies because the human eye is geared towards seeing things in colors and shapes. Not only is it used, but many printing companies are using color as a way to win business. Have you seen the term 4/4? That is the definition of a printing company saying that their products are using full color on the front and the back. This allows marketers to know that the products they are going to order will be in full color with world of possibilities.

Color copies for marketing specialties bring a sense of calm and vibrant. It makes graphs, images; text and anything else pop off the page. Have you ever looked at a comparison between a black and white image versus a color image? Take a look at the image below. As you can see, one is in color, full of life, bright, adventurous and the image next to the color image is dull, lacks attention and detail.

This is a prime example why marketing companies rely on color to portray their image to consumers. Why malls use vibrant banners to attract shoppers to monster sales. Why every direct mailer you receive in the mail is in color. That is what is amazing about color copies.

The other week, our team was at a conference when a guy handed me a piece of paper that was a Xerox of flyer. We immediately disregarded the paper as the black and white image was choppy and unreadable. We simply ignored it and kept walking. Minutes later another person handed us another piece of paper with the same image and text, but this paper was in color. Without noticing, we studied the paper for its content. Then a member of our group pulled out the black and white copy and said, “Hey, this is the same marketing flyer”. We all looked at each other was amazed that we disregarded it the first time. It is amazing to see the difference with these two copies. Out attention span was certainly affected by two copies of the same flyer because of the ability to use color on one versus the other.

Marketing companies understand this phenomenon and apply that to their marketing design as in the case in this example. Also, there are many commercial printing companies who understand that color copies are what many consumers demand. Thus, they gear their products to have those qualities. Our site has featured many articles on how printing companies are using color to attract new business.