Professional Printing

Everywhere you go, there is advertisement plastered everywhere. Companies pay a lot of money to get their message and their company’s name out there, specifically through printed products. All of the advertisement and its associated printing are thus commercial. Commercial printing is the automatic and technical method of taking art work and print and shifting it onto a paper or plastic canvas, whether it is a billboard, brochure, business card, etc. Most businesses employ a type of offset printing to supplant four groups of color (cyan, magenta, yellow and black, also referred to as CMYK) onto the printed sheets. The CMYK process is one of the simplest and effective methods in producing printed marketing and advertising materials.

Commercial printing has not evolved much over the last 100 years to become cheap printing. The process is quite easy and straightforward. Once art work has been drawn up, an aluminum plate is created based on the art work, with cut outs in the plate that correspond to each stroke of the original art work. The art work becomes indented into the aluminum plate. The aluminum plate only corresponds to one of the four CMYK colors mentioned above. The aluminum plate is then attached and enclosed around a plate cylinder that permits ink to come and fill up the crevices of the aluminum plate. Once the ink has filled the aluminum plate, it is moved to a blanket cylinder or a rubber roller where paper is rolled into the cylinder to get the appropriate amount of ink. This is when the image from the aluminum plate is pressed onto paper. The last step in the process is when a roller called the impression cylinder presses paper through at 10,000 sheets/hr to absorb the appropriate amount of ink. This

Commercial printing is beneficial in that the outcomes produce professional and attractive looks for the company. There are commercial printing review sites that provide more detail about printing companies. Commercial printing is used by all big and small companies because it’s an easy and undemanding way to make sure that customers see and know about their companies. So whether a company needs business cards, or direct mail sheets to big billboards plastered in Times Square, New York City, commercial printing using the CMYK process is the way to go. The CMYK has been unchanged the past 100 years because of its efficient and simple way to produce mass products of commercial printing. It is the number one process for all companies wishing to do some commercial printing to further advertise their company.